YouTube Earnings Estimator

RPM (revenue per mille) is what a creator earns per 1,000 views after YouTube's share. It varies a lot by niche, country of viewers, video length and season. Enter your monthly views and pick a niche to see a low, typical and high range. Remember ads only pay once a channel is in the YouTube Partner Programme, and many views (Shorts, non-ad views) earn less.

Long-form views a month

views

Shorts views a month

views

Niche

Main audience

Typical ad earnings a month

-low

-high

Long-form views a month	Typical range

How it works

Long-form earnings = views ÷ 1,000 × RPM
RPM ranges used (US-type audience, after YouTube's share): entertainment $1-5, lifestyle $2-8, tech/education $3-12, finance/business $5-20
Shorts use a much lower RPM, about $0.03-0.10 per 1,000 views
Audience scales the RPM down for regions with lower ad prices

These are rough public ranges, not YouTube data. Your own RPM is in YouTube Studio once you are monetised.

What it does not know

Whether you are monetised. Ads pay only inside the YouTube Partner Programme, which has its own subscriber and watch-time rules.
Your real RPM. It changes by month (higher near the holidays), length and topic.
Other income. Sponsors, affiliates and memberships are separate, and not promised either.

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Results are what-if estimates from the numbers you enter. We make no income or earnings claims. Fees and rules change, so check each platform's current terms, and ask a tax professional about tax. Some links on this site may earn us a commission. Read our disclosure.