Email List Value Calculator

An email list is often called the most valuable thing a small creator owns, but what is it worth to you? Enter your list size, typical open and click rates, the share of clickers who buy and the price. The calculator walks the funnel step by step and shows a what-if for one promo email and for a launch with several emails. Use your own stats from your email tool where you can.

Subscribers

Open rate

Click rate (of opens)

Buy rate (of clicks)

Price

Emails in a launch

Later emails usually do less; we count each one at 70% of the one before.

One promo email could bring

-a launch of several emails

-per subscriber per launch

Step	People

How it works

Opens = subscribers × open rate
Clicks = opens × click rate
Buyers = clicks × buy rate
One email = buyers × price
Launch = one email × (1 + 0.7 + 0.7² + ...) for the number of emails

What it does not know

Your real rates. Open rates are fuzzy now because of privacy features; clicks and sales are more reliable.
List health. An old or bought list does far worse. Never buy lists.
Income. This is a what-if from your numbers, not a promise.

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Results are what-if estimates from the numbers you enter. We make no income or earnings claims. Fees and rules change, so check each platform's current terms, and ask a tax professional about tax. Some links on this site may earn us a commission. Read our disclosure.